A Character From Everyman Essay

Everyman is a medieval play written by an anonymous author. The central theme of the play is that when the time to leave the world is approaching, an individual may end up being betrayed by his or her family and friends, and only good deeds is important at the end. God and religion are also important aspects in this Middle Age drama, because it portrays Everyman’s progress from fear of death to a â€Å"Christian resignation that is prelude to redemption† (115). The characters in the play consist of subjects, verbs, and objects. The main character in the drama is Everyman, but the name is a representation of mankind in general. Everyman asks other characters to follow him on his journey to death. Firstly, Everyman goes to Fellowship who is his friend, but the first to forsake him by suggesting drinking or socializing with women instead of going on journey of death. Secondly, he asks his family members, Kindred and Cousin, to join him on his journey. However, Kindred and Cousin are disloyal to Everyman by reminding him of the things he has never done for them. Thirdly, Everyman refers to Goods, which are Everyman’s belongings. However, he is disappointed to find out that he cannot take his material possessions with him to his grave. Fourthly, Everyman calls upon Good Deeds. Good Deeds is unable to accompany Everyman immediately, but recommends first going and speaking to knowledge. Lastly, Everyman takes Good Deed’s advice and goes to Knowledge. Knowledge leads Everyman to Confession in order for Everyman to acknowledge his sin and be forgiven. Good Deeds rises again and Everyman asks Good Deeds, Beauty, Strength, Discretion, and Five Wits to join him on his journey to death. Although they all agree and follow him, they run away when they approach his grave except for Good Deeds. Therefore, by closing of the play the audience can conclude that Good Deeds is the only character who did not betray Everyman. In conclusion, Everyman is a medieval theater piece that teaches a lesson to the readers about the importance of life, which is that the things an individual does for others during his lifetime are what counts at the end of one’s life. Everyman first thought his family, friends, and belongings would be there when he dies, but realizes that none of that matters when life ends.

Guest Loyalty Programs

Implementing a Guest Loyalty Program is a form of building a loyal client base, and also enticing new guests to patronize a particular business establishment. The inclusion of Guest Loyalty Programs is part of managing a business establishment that aims to develop   sound and desirable relationships with its clients and take advantage of their worth for the business, such as added revenue. Primarily, Guest Loyalty Programs attract guests and encourages them to return for more offers and services. (Otwell & Davis, 2005) Moreover, guests who frequent business establishments are awarded benefits and advantages in order to show appreciation for their loyalty and patronage through the Loyalty Program Guest Loyalty Programs come in different forms. For instance, businesses allow guests who frequent their establishments to earn advantage points for their every visit in the establishment. These points allow them to redeem added services and offers that fit their most pressing needs. These benefits include for example health and relaxation services such as spa treatment services and a day at the gym programs for luxury hotels, food discounts, freebies and gift certificates for restaurants, etc. while others include complimentary full course meals of breakfast, lunch, or dinner buffets, etc. In order to gain a better understanding of Guest Loyalty Programs, several examples that are widely used at present in business establishments shall be compared and contrasted in the following paragraphs. Visible Results Limited has launched an innovation for the purpose of Loyalty Programs, called the Graphicardâ„ ¢. The Graphicardâ„ ¢ is a form of a loyalty card the exceeds the standards of ordinary membership cards that we know of. The Graphicardâ„ ¢ is digitized and it incorporates elements of technology that make it easier to use and track down accumulated points as well as the corresponding benefits that shall be granted to the client. For every transaction in the particular establishment that a client makes, it is reflected on the face of the card. Moreover, as the client accumulates more points, the benefits and advantages granted to him are also reflected on the face of the card. (Visible Results, 2006) The good thing about it is that it updates itself for every transaction, it shows value for every transaction that the client makes, it utilizes a pointing system that is needed to establishing the particular Loyalty Program, it is much more enticing than other Loyalty Programs because it employs high technology, which represents the current trend, and it also accumulates all the benefits and services that are incurred during a specific period of time, with the client’s continuous patronage. Another example of a Guest Loyalty Program is one that is employed by the Carnival Cruise Lines. It also implements subscriptions for a membership card called the â€Å"Platinum† card wherein a client gets to be a member of the â€Å"Carnival Concierge Club.† Upon membership, the client is automatically granted specific and identified benefits and services that he may enjoy while aboard the ship. Benefits and services include personalized club items such as stationeries, priority laundry services and dinner reservations, etc. (Carnival Cruise Lines, 2006) The similarity between the Graphicardâ„ ¢ and the loyalty program implemented by Carnival Cruise Lines is that they both grant benefits and services to their clients. However, the difference lies on how clients are included in the program and what benefits and services shall be granted to them. For instance, the Graphicardâ„ ¢ shall be given to clients and the benefits and services that they receive shall depend on how often they use the card. On the other hand, the loyalty program of Carnival Cruise Lines shall only be awarded to clients who have sailed with their ships for over ten times and the benefits and services that shall be granted to them is fixed and applies for all. Some industry best practices that businesses employ include personalized loyalty programs that allows clients to get involved with how they become members of loyalty programs (such as personalizing membership card themes and mode of payments, etc.), partnership marketing or an business establishment’s links to other establishments and organization in order to provide benefits and services for clients wherever they are, â€Å"green† marketing or a business establishment’s involvement with nature that allows him to establish a socially responsibly image and reputation,   and digitized types of membership. (Pearson, 2007) Business establishments are able to implement different types of guest loyalty programs. Rewards Loyalty Programs allow customers to earn points for their every transaction. Accumulated points are redeemed through rewards that the business establishment shall grant to their clients. Rebate Loyalty Programs provide for gift checks or cards that the client is able to redeem during the next transaction. Usually rebate checks and cards are granted to clients if they reach a certain amount throughout their course of spending within the business establishment. Loyalty Programs that show appreciation to the continued patronage of their clients are not granted in monetary form. They are usually non-monetary benefits and services such as complimentary meals in restaurants, room upgrades in hotels, etc. Partnership Loyalty Programs are benefits or services awarded to clients that are provided for by the business’ partner establishment. For valued guests who have proved their loyalty to the business establishment, the loyalty program by affinity is implemented, such that benefits and services are additions to preview rewards and bonuses. (Summers) Guest Loyalty Programs are successful if it encourages clients to purchase or patronize services and offers provided by a business establishment. After the client’s primary experience, he is convinced to return to the particular business establishment. Basically, loyalty programs are successful for the obvious facts that they attract many clients, not only to the point of attracting them but also in making them stay. Moreover, successful loyalty programs are those, which encourage clients to spend more, thus, increasing the revenue of the business establishment. (Customer Service Point) The advantages of employing different approaches in Guest Loyalty Programs is that it motivates clients who have already been a member long before, to learn more and explore about the new offerings of the business establishment. Moreover, innovations are appreciated by clients because of the efforts that business establishments do to satisfy their clients. Generally, people are always encourage to try things that are new to them, so introducing innovative loyalty programs shall motivate them to continue patronizing the services that business establishments provide. The disadvantage is that, perhaps, new members who have been part of the previous loyalty program might get discouraged if the system of gaining points and earning rewards, without having them to accumulate points in order to gain rewards, is changed ever so often. In addition, membership cards that are needed to be renewed for the changes in loyalty programs might become costly for clients who have to pay for the membership again. (De Weaver, 2002) References Carnival Cruise Lines. (2006). â€Å"Carnival Cruise Lines Rolls Out New Past Guest Loyalty Program.† Retrieved April 17, 2008, from Carnival Cruise Lines. Customer Service Point. (2008). â€Å"Loyalty Programs Characteristics.† Retrieved April 17, 2008, from Customer Service Point. Website: http://www.customerservicepoint.com/loyalty-programs-characteristics.html De Weaver, G. (2002). â€Å"The Good, Bad, and Ugly of Loyalty Programs.† Retrieved April 17, 2008, from B&T Today. Website:   http://www.bandt.com.au/news/6a/0c010f6a.asp Otwell, K. & Davis, D. (2005). â€Å"Guest Loyalty Programs for the Vacation Rental Industry.† Retrieved April 17, 2008, from Visual Data Systems. Website: http://www.vdsys.com/presentations/garezfest.pdf Pearson, B. â€Å"The Global Loyalty Infusion: Best Practices and Innovations Around the World.† Retrieved April 17, 2008, from Penton Media, Inc. Website: http://chiefmarketer.com/cm_report/global_loyalty_0211/index.html Summers, J. (2008). â€Å"Five Types of Loyalty Programs: Which is Right For You?† Retrieved April 17, 2008, from Restaurant Coaching Solutions. Website: http://restaurantcoachingsolutions.com/five-types-of-loyalty-programs-which-is-right-for-you/ Visible Results. (2006). â€Å"Graphicardâ„ ¢.† Retrieved April 17, 2008, from Visible Results Limited. Website: http://www.visibleresults.com/loyalty/graphicard.htm                  

Strategy Implementation in an International Food and Beverage Company Case Study

Strategy Implementation in an International Food and Beverage Company - Case Study Example This paper illustrates that one of the strategic plans adopted by the company under the leadership of Frank is market control and dominance that has enabled the company’s presence to be felt in different parts of the world. In line with this strategy, the company has been involved in a number of partnerships and mergers with different food companies in different parts of the world. In 2007, the company entered into partnership with Kraft Company to market its products especially the biscuits. This partnership enabled the company to make significant inroads into different markets in Europe. In the same year also witnessed the opening of new markets for its baby and clinical nutrition products when it entered into a marketing partnership with Numico, a Dutch-based company. Frank relates their acquisition strategic plan to the significant increase in sales that the company has enjoyed especially in 2012. The transformation of the company’s geographical profile and areas th at it continues to lay emphasis in has also resulted into changes in its market shape. Frank confirms that currently, majority of their sales come from different parts of Europe and this accounts for 40%. ... Today, food and beverage products from different multinationals including Danone are shipped to global markets. The prices of such products are determined by the global market demand and supply and such determines the strategies adopted by these multinationals. Operations within the global arena have a number of benefits to a business that holds significant potential in the success of such organizations. It creates new market and niche for the companies as they venture into new regions thus increasing a company’s international presence. Global market operation also increases the publicity and dominance of a company’s brand that increasing recognition and acceptance across different regions in the globe. Cross-border integration as practiced by Danone has opened up new markets for its products in different regions including the Dutch markets. As most of these products target nutritional and clinical markets, Danone has been enabled to increase its services to different parts of Europe. However, a slight variation may exist between the receptions that the four products produced and marketed by the company may receive in the global market. Fresh dairy products and water has met stiff competition in the international market from other companies that specialize in similar goods within the global markets. However, the baby and medical nutrition products marketed by the company have received a much different reception due to the strategy the company has adopted in the global market. For example, while introducing the products in the Netherlands, the company used Numico, a Dutch-based FMCG company to introduce its products into the market.

He Said, She Said Essay Example | Topics and Well Written Essays - 500 words

He Said, She Said - Essay Example some point, these destructive procedures of communication at times happen when two persons are in a discussion that is involving problems or personal troubles. Because of the tension that is usually built up due to the problem being talked about, the sense of right reasoning is usually lost because of the lack of understanding that exists due to the tension. To be able to understand everything, the twelve roadblocks should be discussed herein in a clearer pattern: This is the way by which a person intends to manipulate the thinking of the other person through questioning the attitudes of the other. Not only that, the situation usually aggravates the questioning of the attitude of the other towards the other person. Robert Bolton comments on the matter saying: â€Å"Many of us feel we need to be critical, or other people will never improve we make a negative evaluation of the other person, for his or her actions, or attitudes.† (1999) The attitude of man to even aggravate the situation being faced by the other because of some emotional attachment to the issue makes this particular roadblock an effective way of stopping or heating up a particular conversation. At some point, when people get pissed off because of a heated conversation, they tend to course the other or at times they name-call the others with insulting titles that makes it hard for the other party of communication to understand clearly what is happening. The result then leads to a more aggravated heated conversation. Bolton further adds, â€Å"Name calling and labeling usually have negative overtones to both the sender and receiver. Labeling prevents us from getting to know ourselves and other individuals.† (1999) At some point, when people argue over something, they become too much sensitive with how the other reacts upon a certain situation or how a person intends to talk back to them. The sensitiveness results to diagnosis of the reaction of the other and the way of speech that he or she uses

Learner Autonomy in Language Learning and Teaching Literature review

Learner Autonomy in Language Learning and Teaching - Literature review Example Furthermore, autonomy in language learning and teaching has been studied in alternative contexts, circumstances and practices (Camilleri, 1997). Among the contexts in which autonomy in linguistics has been covered in recent times are self-regulation, teacher/learner development, autonomy and motivation, and the socio-cultural theory of autonomy (Camilleri, 1997). In addition to the ever-expanding role of autonomy in educational policies and their reforms, many works have covered the developments that the philosophy of autonomy has undergone in recent times. Furthermore, this literature review suggests the possible direction for future autonomy-related/focused researches by students, lecturers and applied-linguistics researchers. This literature review will be quite useful to educators and language teachers concerned with learner training, self-accessibility and autonomous learning since it comprehensively accounts for autonomy in language learning and all the other educational practi ces related to the concept of autonomy. Autonomy in Language Learning and Teaching Although a rather common term in contemporary linguistic classes and issues, autonomy is not that clearly understood by many a stakeholder. This situation is more apparent in education activities related to the acquiring of lifelong learning skills (Benson and Voller, 1997). However, many works appreciate the role of autonomy in changing age-old practices and beliefs in linguistic classes, hence the promotion of self-accessibility and participation in language learning institutions (Benson and Voller, 1997). Because of the effects of the past and recently published books and research findings and the recommended practices therein, language learning has claimed its position in the academic field and has consequently placed learners at the centre of education. The historical origins and the background of the term ‘autonomy’ in linguistics is one of its many aspects covered in the works revi ewed in this study. Most works concur that the term ‘learner autonomy’ was coined and first used by Henri Holec, regarded as the father of learner autonomy, in 1981. Though it originated from a single source, the relevant works define the term quite differently. These definitions not only depend on writers but also on their educational levels and contexts within which their books and articles are written. Among the contexts in which the definition of ‘learner autonomy’ has been defined differently are politics, education and human/social spheres (Benson and Voller, 1997). However, it is in the educational context, more so linguistics, that ‘learner autonomy’ has been covered in studies and works to a large extent. In fact, in linguistics-related literature, autonomy is portrayed both as a means and an end to learning and teaching languages. In the literature review, several definitions were common in most books. For instance, Benson and Voller (1997) define ‘learner autonomy’ as one’s capacity to take charge of his/her learning activities and processes. Other authors define ‘autonomy’ as a learner’s or a teacher’s ability to psychologically relate with the contents and processes of learning and teaching respectively (Wenden, 1998). For teachers, autonomy also implies the recognition of a learner’s rights within a learning institut

Strategic Plan and SWOT Analysis of Techno Group of Companies Research Paper - 1

Strategic Plan and SWOT Analysis of Techno Group of Companies - Research Paper Example The researcher states that the Techno Group of Companies focus on delivering the best quality along with ensuring that the health and safety precautions are well taken care of in the work environment. The main purpose of the company is to ensure that the company develops into a company that has a strong name in the growing market of construction. Also, the company ensures that work and projects that they deal with are completed keeping their core values of integrity along with client focus, teamwork and accelerated growth in mind. This has previously kept the previous customers satisfied and been the sole reason why they have been doing business with the company since then. The purpose of the Techno Group of Companies revolves around establishing the name of the company into the society. The entrepreneurs with projects that associate to development in of the infrastructure of the community is the primary goals along with constructing the buildings that are a part of this infrastructu re development. These functions revolve around the training of individuals who would serve the company as project managers, construction managers, design engineers and project architects which would be trained in a unique fashion and give the company the competitive advantage of the competition in these fields. The Techno Group of Companies also tries to focus on creating a name in other fields of work that would involve larger projects which can reach the scales of developing major dams and entirely new cities. This ultimate goal leads down to increasing the market share and keeping the name of the company on the recommended list of countries where they have current projects already running. The company is already very proud of the fact that they are a front line company to complete some major prestigious projects in various countries.

Training and development for manager in multinational company how that Essay

Training and development for manager in multinational company how that will effact on financial dicion - Essay Example In this context, corporation invests on the training and development of workers and managers. However, when organizations undertake investments, it is with the idea that there will be a positive return of investments (Kahnemann & Riepe, 1998). As such, training is tied up with the financial and profit making-goals of the organization, thus, requiring a strong foundation for the decision to invest in the training and development programs of workers and managers. In this regard, training and development are evaluated in terms of costs and benefits that will accrue to the organization because of the investment. However, as training and development are investments of the organization necessary for its survival, the need to understand the relationship and interaction of the training programs vis-a-vis its financial repercussions for the company become essential not only for the development of training programs, but also on the financial decision-making necessary for the implementation of the training. 2. Literature Review As the need for more experienced managers in all the departments of the firm increases, significant monetary investments are incurred by the organization in terms of recruitment, selection and training (Mosier, 1986). This fact highlights two critical elements required in understanding the contemporary condition of workers and managers. First, in the real world, the truism that all systems are improvable (Drury, 2005). Second, it is the reality that things changes overtime. As such, there is a need to respond to the demands made by changes (Drury, 2005). In this view, training and development programs for managers become not only as a tool for the economic survival of the company but also a necessity in itself in order to handle the demands of the global market (Ramirez et al., 2007). 2.1 The Current Context Training and development of workers and managers contribute to the productivity and profitability of the organization (Mosier, 1986; Swanson & Sleezer, 1998). However, training programs entail costs. In this regard, there is a need to come up with a positive framework that will enable decision-makers in coming up with valid reasons for the implementation of the training programs (Heckmann, 2000). This scenario presents the fact that training programs are not arbitrarily taken by the organization, but are pursued due to the following reasons. First, managers that are more skilled are more economically efficient (Heckmann, 2000). Second, experienced managers are more motivated and engaged in creating a workplace environment that will promote learning and development for the employees (Nahrgang, Morgeson & Hofmann, 2011). This is important since through the leadership of the skilled managers; the workers align their goals and objectives with the goals and objectives of the company, thus, enabling growth for both the employees and the company (Wolfgang & Brewster, 2005). Third, training and development of managers are key fac ets of contemporary organizations (Swanson & Sleezer, 1998). Fourth, managers that are more skilled are more focused in performing their tasks and are not affected by irrelevant factors such as gender, physical appearance and age in the accomplishment of the function (Weiss & Shanteau, 2003). Finally, fifth, the productivity of more skilled workers and